We first heard about Lady Gaga's perfume a while ago, when our editor and our beauty director were invited to the super-exclusive launch, but we weren't allowed to breathe a word of the scent to anyone!(Even though we really wanted to tell you all about it!)
Now, it's all out in the open as Lady Gaga has posted a picture of the brand new advert for the fragrance, Fame, on to her Twitter profile - and, unsurprisingly for Gaga, it's not you're average girly perfume advert!
The arty black and white shot shows the singer totally naked except for a black mask, and, er, lots of tiny army men climbing all over her body. Obviously.
The other uber-exciting fact about this new fragrance is that it will be the very first black eau de parfum, which will reportedly transform to a clear liquid once spritzed - we can't wait to get a sniff!
What do you lot think about the ad campaign?
Photo by STEVEN KLEIN. The First Ever Black Eau de Parfum. Model: Lady Gaga.