Still don't know what to buy your man for Valentines Day? Maybe you should head to the nearest beauty counter as new research has revealed that men spend more time grooming themselves that women do...
The study commissioned by Superdrug has shown that men dedicate 83 minutes of every day to their personal grooming - which includes cleansing, toning and moisturising, shaving, styling hair and choosing clothes! In contrast, we women have got our beauty regime down to a fine art taking just 79 minutes.
Men are starting to see the benefits of spending their cash on grooming products such as lip balm, hand creams and whitening toothpastes.
Next time your man moans at you for the amount you spend on pampering products, point out that the average gent spends just 19 pence LESS on grooming products than women, splashing out £25.22 a month.
This Valentines Day treat your man to a few beauty essentials...
Molton Brown Valentines Gift Box containing re-charge black pepper body wash and re-charge black pepper body hydrator, £34
moltonbrown.co.uk
Nivea for Men Active Care Lip Balm, £2.05
Available nationwide
Kiehls Facial Fuel, £22
Burberry Sport For Men, £48 for 75ml EDT
Available at Selfridges
PS - This makes for interesting reading....remember these statistics next time you want to win an argument...
GROOMING REGIME SPLIT BY GENDER
FEMALE MALE
Shower 22 minutes 23 minutes
Shaving 14 minutes 18 minutes
Cleanse, Tone, Moisturise 9 minutes 10 minutes
Hair 12 minutes 10 minutes
Make up (concealer etc) 10 minutes 7 minutes
Clothes 10 minutes 13 minutes
Touch ups during the day 2 minutes 2 minutes
TOTAL = 79 MINUTES 83 MINUTES
