and Breast Cancer Campaign
have joined forces to encourage both women and men to paint your pinkie pink
to raise awareness and vital funds to support the work of Breast Cancer Campaigns Tissue Bank. The campaign has gained support from a host of stylish celebs, with Jessie J
, Russell Brand
and Matthew Williamson
all vowing to paint their pinkies pink.
The Breast Cancer Campaign Tissue Bank is a unique initiative established to safely and consistently store tissue samples donated by breast cancer patients from across the UK. These samples will then be available to scientists to study how and why breast cancer develops and spreads, and to devise the best possible treatments. There is currently no other large source of breast tissue available to scientists and doctors, like this one, anywhere in the world.
Nails Inc have launched a limited edition glittery pink polish, £11, with £1 from each sale going directly to the Breast Cancer Campaign.
Details of how you can get involved in this campaign through Twitter and Facebook can be found on the Nails Inc website