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We Wanna Be Part of the Braid-y Bunch!


We've spied that one of the hottest hair trends around and gaining momentum on catwalk shows in London, Paris and New York is The Braid!

Be it vintage twists or flared-out plaits, this current craze is definitely in for the long haul... Fishtail textured plaits featured in Kimberly Ovitz S/S ’13 New York show whilst Beyonce could be seen sporting a rather exaggerated, edgy interpretation of a braid up-do whilst shopping with new baby Blue Ivy on 5th Avenue.

However - we are well aware that while these braids look incredible, they're not always that easy to do yourself - and we're not afraid to ask for help! As demand has grown, FOUR London have responded by opening The Braid Bar at their Mayfair Salon in Conduit Street.

There is a braid style for all seasons and all hair types – and if you haven’t got the length then go ahead and let FOUR London fake it for you! The FOUR London Braid Bar will be run by Hair Architects Neha and Amy.

On offer will be an Express Service for those who need a quick braid turn-around in their lunch break. Clients should come with clean hair with no conditioner or product applied (£35 - £45) as well as a Full Braiding Service (to include wash, blow dry and braiding - £55.00 - £70.00).

There will be an Image Library so that clients can choose the design they’d like and this can be viewed on before making appointments.

Accessories can be entwined within the braid on request: diamante, feathers and lace being the most popular. All prices include a full consultation with direction from the FOUR London Hair Architects. For more information log onto

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