Perfectly imperfect hair is a Bumble and bumble signature. Their backstage and salon pros are recognized by those in the know as masters of styling (and sporting) that elusive, lived-in, undone-yet-done look - here at Company we are big fans! They've made careers of diffusing, curling, teasing and toiling to achieve tousled, effortless-looking locks. But multiple products, considerable time and an expert's skill have always been needed to make what looked imperfect... er, perfect.
So, born from the need for a shortcut to sublimely undone hair is an unprecedented styling product: Bb.Texture hair(un)dressing creme. It’s for messing with perfection. It’s scuffed, second-day style in seconds. A friend to ladies and gents alike (although we won't be sharing ours!), this miracle gel-creme provides lift, volume, grit, and grip with memory and moldability for hold with movement. A revolutionary "dry moisture" formula, courtesy of an alcohol-free blend of silica and humec- tants, leaves tousled hair matte - but not parched.
To best (un)dress hair with Bb.Texture, start with a small amount on damp hair (a must) and build. Let sit a minute, then loosen and ruffle, freehand. Apply at the roots for extra lift or use a diffuser for more volume all over. Wear as a finished style or use it as a base for other looks like textured ponytails or chic, wavy chignons. We've tried it - and we love it!
And now you can visit bumbleandbumble.com/texture to learn more about this latest styling must-have - and you can also have a behind-the-scenes look at the campaign, get product tips and recipes, and meet a few cool characters from around the country who think a bit of texture makes everything more interesting! Bb.Texture prices start from £9.50 and will be available from April in Bb.Network Salons across the country and select retailers.
