You might remember that team Company took part in 'Run to the Beat' a few weeks ago - but now Nike have relaeased an exclusive short film, ‘Music Runs Ellie’, starring recording artist and passionate runner (as well as formner Company cover star!) Ellie Goulding. The result of an innovative partnership with Nike that fuses the worlds of sport and music like never before, the film was shot on location across the US and UK, and reveals Ellie’s two main passions in life – music and running.
We caught up with Ellie to ask her a few questions about the run and what inspires her:
Can you tell me a bit about your partnership with Nike? I started my partnership with Nike about 2 years ago when I first started music and performing. I was doing interviews and one of the inevitable questions that always came up was what do you do in your spare time. I said running of which Nike caught up on and that’s how I got involved with them. I guess Nike were interested in the fact that I was clearly very dedicated to what I was doing in terms of music as well as being dedicated to running at the same time. When I met the Nike team we just really got on and were all really interested in running so we started Ellie Runs. We got big fans who applied online to come and run with me. I just found that so much more of a productive thing than just meeting fans in a room, signing some autographs and then being like bye. I was able to get to know fans on a personal level and I don’t think that happens enough. Fans don’t get to spend time with people that they like or their idols. I just wanted to do something different and I’ll definitely do it again.
When did you start running? I started running when I was about 18. I just started running one day like Forest Gump. I had never ran before and it was the worst….I did about 10 minutes then went back in. I’ve built up such a stamina now though as I’ve been running for about 6 years. I’ve done everything from intense treadmill running to running outside to half marathons. I’ve done a lot but I feel like I’m never a proper runner. I look at my body and think that I don’t have a runners body so that’s why I always think there’s something higher so I’ll just keep doing it.
Speaking of something higher, what gives you the biggest buzz – beating your personal best on a run or headlining a massive gig? Headlining a massive show. Music comes before running. If I had to do one or the other it would have to be music every time but I have to say beating my personal best is so exhilarating . I live by a big park which is about 4 miles long. Each time I run round it I try and run faster. I think my fastest time now is 25 minutes. So when I get back to my flat and look at my watch, if it signals it was my fastest time I’m like yes!
When do you fit running into your work schedule? With great difficulty but it’s the one thing that I’m diva'ish about. Hotels I stay in have to have a gym and I need a bit of time to run. My manager and team are so good and understand that running is such an integral part of my life that they always make sure I have somewhere I can run.
Do you run to music and if so what’s on your running playlist at the moment? Yes and at the moment I’m listening to a song called ‘Cracks’ by Freestylers (a Flux Pavilion Remix). Another Flux Pavilion tune I’m listening too is called ‘I can’t stop’. I’m also obsessed with Active Child at the moment, he’s amazing. Fleetwood Mac is also really great to run too.
You’re really inspirational to women, what’s your advice to women who want to start running? To do it! You’ve got to get really in to it and just push yourself to go out in the morning or evening. Even just for a 10, 15, 20 minute run it’s still better than nothing.
Does your diet change when you’re training for something like Nike+ Run To The Beat? I eat more carbohydrates yes, way more carbs than usual.
Has running changed your body? Yes, for the better. Even though I still consider myself to have massive hips and a massive arse of which lots of girls have insecurities about, I’m pretty toned, pretty ripped.
What’s your biggest running achievement so far? It was the Great South Run because after the Great North Run I ran 1 hour 50 and I wanted to run 1 hour 40 and was like huh, so at the Great South I sped round and did it in 1 hour 15. Also I ran from my house to Heathrow and that was a big achievement for me because that’s like 11, 12 miles through some really lonely places.
Did you run there to catch a flight? No I ran there and caught the tube home!
Ellie, who has just finished a sold out tour of the US, managed to fit time into her hectic schedule to train for Run to the Beat, powered by Nike+, London’s Music Half Marathon which took place on September 25, 2011. ‘Music Runs Ellie’ brings to life Ellie’s journey, as she juggles her two life passions.
Ellie trained with Nike+ which helped her to keep track of her performance and stay motivated (it works - team Comapny used it!), but also allowed her to share online updates with her legions of fans. Using Nike+, Ellie posted real time details of her training runs onto her Facebook page so fans from all over the world could follow her inspirational journey towards the Run to the Beat finish line, and send her messages of support.
Ellie Goulding has been passionate about running for a number of years. Every artist has their pre-gig ritual, and in Ellie's case, preparing for a show involves hitting the streets. Commenting on the partnership, Goulding said: "It's fantastic to be able to combine two things that I am so passionate about with such a cool brand. Being able to run while on a busy touring schedule is difficult but it is something I make a priority and I think this film will show how I manage to combine the two.”
To mark the partnership with Nike; the 24-year-old singer-songwriter and runner has also released a stunning mix inspired by her love of running. Mixed by DJ and producer Alex Metric, 'Run into the Light' works seamlessly as a 30-minute running aid, with peaks and troughs that sync perfectly into the rhythm of a run to help inspire the listener to run better than ever before. 'Run Into the Light' is available now at iTunes.