It's the scent that fuelled a thousand rumours - was it going to smell like blod and semen as per reports? Well, thankfully not, as we have a sneaky first look (and sniff) of the bottle in the office and it's actually pretty amazing!
It is also the first black coloured perfume, but the colour evaporates when spritzed - very cool... However, it wouldn't be a Gaga product without and equally bonkers advert to accompany it - and she didn't disappoint!
Take a look below at the dark and, er... shiny TV ad, and look out for the scent when it hits stores on the 22nd August - will you be buying it??