One key trend I love is dark, matte lips worn with a flawless, radiant skin and minimal eye makeup. Another key trend is dark, matte red lips teamed with a flawless demi-matte complexion with smokey metallic eyes, delicately contoured cheeks and lightweight blackened lashes.
Groomed brows are the perfect accessory. Brush them up, fill in any gaps using matte eye shadow - closely colour-matched to suit your natural hair colour - then brush back into place and fix with a little hairspray using a brow brush.
Your first step is to apply a makeup primer under your base (foundation). Choose a base that gives you as much or as little coverage as you need. Be light-handed when applying powder on top or makeup will start looking obvious, especially in day light. Apply cream or fluid cheek colours so skin looks fresh and glowing. Avoid using highly reflective concealers as these can appear too pale, especially in photos when flash is used.
Apply a Professional-type concealer such as Dermacolor. There are a few formulas to choose from and a wide range of shades, so you're bound to even out skin tone really easily and be happy with the results. There's also some great YouTube makeup videos out there to help with disguising acne scars and give general advice.
First run a transparent lip liner around the lip's edge to help prevent colour from bleeding. Line with coloured pencil if the lip shape needs evening out. Apply a matte formula using a brush, this gives you a sophisticated look. Blot lips then re-apply again using the brush. Avoid layering gloss or shine over the top as this will look cheap.
Fluids and creams definitely look best as they help skin appear fresher and more radiant, and cheeks look naturally enhanced. Even blemished or oily skins can use them as long as they have a waterproof formula. Powders make skin look flat, dull and older.
I don't like rules but I do suggest that you should never match an eye shadow to your eye colour. Applying a contrasting shade makes your eye colour pop.
Build it up slowly and never go more than 2 shades darker than your natural skin tone. Avoid metallic finishes on the face and keep these for use on the body only. To complement a tan, my Billion Dollar Body Shimmer powder is amazing on legs and arms and my Watercolour Creme Bronzer in Riviera is totally stunning on cheeks.
Apply a fluid base using a slightly dampened base brush. This helps with blending, stops over-application, helps prevent tide marks along the jaw line and speeds up application. If you want a sophisticated finish, pop a single dot of Base on your chin, one on the forehead and one on each cheek and a tiny bit on the nose. Blend starting from the centre of the face then blend outwards in all directions and don't go into the hairline. For a more natural finish, only apply where it is needed.