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Perfect beach feet

woman on beach

This is an advertorial feature

Sun, sea and sand. All-night parties and long lazy days on the beach. Yes, it’s holiday season, but before you set off on your summer break make sure that as well as packing your sun screen and that sexy new swimsuit, you’ve also got your feet in tip-top condition for maximum summer exposure.

Before you set foot on that plane you’ve probably made sure you’re swimsuit-ready with a good waxing session, top-to-toe self tan and maybe even some extra hours in the gym. But have you remembered to give your feet some much-needed attention too?

The skin on our feet is unique and as such, needs a specific footcare routine to keep dry, hard skin and cracked heels away. There can be up to 50 layers of skin cells on the epidermis of the soles of our feet - that’s more than 20 times thicker than skin elsewhere on the body - which is why feet need products specifically formulated for this hard-working area.

Dry skin can be caused by loss of water from the top layer of the skin as a result of using soaps, changes in humidity levels but also by wearing open heeled shoes and sandals - which is why feet often feel drier during the summer months, just when we want them to be looking their best.

To get your feet looking as good as your new holiday heels make sure you start a regular footcare routine, including exfoliation and moisturising. This will keep feet hydrated which in turn will help to prevent patches of dry skin and cracked heels developing.

Dry skin prevention routine

Exfoliate: Use Scholl Dry Skin Exfoliator once or twice a week to smooth rough, dry skin and to activate cell renewal. Dry Skin Exfoliator has an instant exfoliating action leaving your feet feeling soft, smooth and conditioned.
Moisturise: For softer and smoother feet use Scholl Dry Skin Instant Recovery Cream with Deep Hydrate formula daily. It penetrates deep into the skin to boost moisture levels.

Feet SOS

Fungal Nail
If you are one of the 7% of Company readers who have had or currently suffer from fungal nail infection, make sure you also add Scholl Fungal Nail Treatment to your footcare routine and get your beautiful and healthy nails back in time to hit the beach.

Are your hottest holiday heels making you hobble? You could be suffering from corns. Ease the pain with Scholl 2-in-1 Corn Express Pen and you'll be back in your dancing shoes in no time. **

*Survey conducted by Scholl and Hearst Magazines UK with 2,424 participants, February 2012
** 14 day treatment

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