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Cheryl sparks bidding war

Cheryl sparks bidding war
Cheryl Cole reportedly has fashion houses fighting over her
We're not sure if it's going to be much of a consolation after her devastating marriage failure, but the Cheryl Cole machine is running hotter than ever...
According to the Mirror, the Girls Aloud singer has been offered £1.3 million to be the face of top designer Roberto Cavalli's Autumn-Winter collection. Meanwhile, two other designers are said to have been talking $2 million sums for her face.
Ian Claire Beale from ad mag Campaign told the paper:
"Cheryl is a great brand icon."
"She is the Posh for a new generation of women, but perhaps cooler and more streetwise than Mrs Beckham. Her fashion credentials aren’t yet up to Posh’s standards, and she’s still a little more high street than couture. She combines beauty, poise and elegance with warmth and personality. She can look forward to earning more than £500,000 for an international contract with a beauty house, and more if she becomes a fully-fledged brand ambassador. She is a fantastic example of an ordinary girl made good. Hers is a real fairytale story but she’s still down-to-earth enough to be immensely popular with a broad range of women."
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