If you head down to H&M today, you're sure of a big surprise... the fact that a 10 foot tall silver statue of David Beckham is standing outside to welcome you in!
The stunt is celebrating the success of his bodywear collection for H&M with a new campaign, focusing on the form and fit of the underwear classics which make up his bodywear range.
"I am so excited about this new campaign for David Beckham bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also the wearability and fit. I love the range, and feel so comfortable in each of the pieces. It has become second nature for me to wear it!" says David Beckham.
David Beckham Bodywear is a long-term exclusive collaboration with H&M, which has been an instant global success following its launch in February, 2012. The collection, which remains permanently in-store and online, is focused on a core of products designed by David Beckham and his team, with special attention paid to the comfort and fit of each garment, from briefs and trunks to vests, T-shirts, Henleys and long johns - make sure your take your boy down there pronto to update his undies drawer!
The collection is available at around 1800 H&M stores in 44 countries worldwide, as well as online.
If you want to touch Beckham's ripped torso and chiselled physique, we suggest you pop to your nearest store - it's probably the closest we'll ever get to touching David in his pants. Sigh.