Holly Willoughby has been talking about her new show, The Voice, and its unique selling point - the fact the judges decide purely on the contestant's voice.
On This Morning this week, she said that it's a more positive approach to the usual talent shows:
"The difference [with The Voice] is, it's a blind audition, the coaches can't see the contestants when they come on stage so they judge them purely on their voice and their voice alone.
"It's really feel-good and the judges are incredible."
We can't wait to check it out!
