Kelly Osbourne has been unveiled as the new face of Madonna and daughter Lourdes Lola Ciccone's fashion range, Material Girl.
The 26-year-old reality TV star and aspiring actress has taken over from Gossip Girl star Taylor Momsen in the latest campaign, and the slim starlet can be seen wearing a cropped denim shirt, patterned bra and black high-waisted shorts in one shot [pictured].
Kelly replaced 17-year-old Taylor after the actress and singer with the band The Pretty Reckless described the range as similar to the style of a "high-class hooker."
Which probably wasn't the wisest thing in the world to have said.
Speaking about Kelly, the Queen of Pop gushed:
"Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola [Lourdes] and I love."
The campaign pictures were taken in Manhattan's East Village neighbourhood, and in a recent joint-interview with Lourdes and Kelly, the pair discussed their favourite item form the collection.
Lola said:
"The military jacket. I love that and I put it with a bunch of badges on it to make it my own, too. When it comes to clothes for warmer weather, it’s shorts for spring that are all the rage for the girls. I’m like obsessed with them."
Kelly added to People magazine:
"The shoes - there’s a pair of nude heels that I’m really obsessed with. There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints.
"There’s not many other companies besides Material Girl that do clothes at an affordable price that are high fashion and [are] what people see in the magazines and can emulate themselves without having to go and spend $1000 on a dress."
On Taylor's past behaviour, an aide for Madge has since said:
"Madonna doesn’t want any repeat episodes. Kelly will have to be very careful about what she says. The clothes are aimed at a teenagers so she will have to behave accordingly."
Kelly has been trying her hand at acting and is currently filming debut movie, So Undercover, with Miley Cyrus.
