She might have hit the hair dye bottle, but not the voddy - Sarah Harding looks more like a business woman than party girl in this new campaign for HTC Incredible S mobile phones.
The recently engaged girl has previously revealed that she's a massive fan of the Oscar winning flick Black Swan, so could that be the inspiration behind her new look which was launch last week? Last month, she revealed in an interview:
"I’m obsessed with Black Swan. I love that dark, Gothic kind of feel.
"I want to channel the dark, Gothic feel into the wedding. I want everything to be dark, the decoration on the tables and everything.
"[fiance] Tom wants something more traditional but I want to show a bit of my dark side. I would love to have it in a Gothic castle."
Well, she's certainly made a start here.
Meanwhile, on the long await Girls Aloud reunion, she's just added:
"We're very much still a group. Nadine lives on the other side of the Atlantic so it's not like we can pop over every five minutes for a cup of tea.
"What can you do? At the end of the day we see her when we see her or whatever. She's always been a bit of a free spirit."
Hey, Sarah, let us remind you that you were a bit of a free spirit until your image overhaul…
