Why is it hot?
Yoho has a warm and cosy feel to it as soon as you step through the door. With one rail of men's clothing and one rail of women's its not going to take you hours to trawl through, and there are always a couple of bargains to be had.
The staff are always warm and friendly, making polite suggestions without seeming interferring. All garments are repaired and restored to a very high standard, so theres no smell of stale unwashed granny jumper to your new wardrobe
Bargain or Blowout?
As all the articles are of general good quality its difficult to find anything for less than £20, unless you're looking for accessories when the bargain bin of shoes, hats, scarves and bags is perfect if you dont want to splash out.
Target customer?
Quirky vintage and leather fans like Alexa Chung and Mischsa Barton would definately find some key pieces in here.
Must buy?
A 1950's style bowling name patch to customise your polo shirt or tote bag for a unique retro look.
Address: 7 Ethel Street, Birmingham B2 4BG



































