The new store will be demonstration of craftsmanship and factory-inspired architectural design, and is set to both inspire and engage customers as they are taken on a journey through the origins of denim and the brand's evolution.
The store is much more than a place to buy a new pair of jeans. It offers more than racks of clothing, fitting rooms and a cash register - it embodys the brand. The front of the store has been given over to a gallery space dubbed "Origin" which will only ever be used as a curated space. It currently houses giant portraits of the London craft workers, examples of their work and audio content of each of them talking about their craft and affinity to the Levi's brand.
The brand found that the concept lent itself so well to the retail concept that it has taken it on as the basis of it's latest brand advertising campaign, which pictures the 18 Londoners wearing iconic Levi's clothing.
Did you know...
Levi's® and London's hottest talent, Henry Holland have teamed up for an exclusive designer denim collection.
Levi's Flagship Store
Mon -Wed - 10am -7pm
Thursday - 10 - 8pm
Friday and Sat - 10am -7pm
Sunday: 12pm -6pm
Address: 174-176 Regent St, London W1F 7BH