This April Superdry launched the full concept of its international flagship store on Londons Regent Street, set to become the largest UK store and the international showcase for the brand. Decked out in authentic distressed woodwork, rusted metals and intense light zones, the 25,000sq ft store is an awe-inspiring sight!
The five-storey building with four floors dedicated to retail will become the biggest Superdry store in the world. The beauty of the building has been maintained with a Superdry twist the old atrium reveals a new sweeping concrete staircase with glass balustrade complemented by an oversized Superdry logo suspended along the length of the staircase.
Intense light zones give way to real marine search lights from Suez Canal boats, glass neons and an exclusive video wall showcasing Superdry footage and campaign films. Dedicated menswear and womenswear floors will showcase exclusive Regent Street-only collections and early seasonal garments; while a dedicated lifestyle area will be home to premium footwear, accessories, fragrance and beauty.
The top floor hosts an international showroom, VIP zone and press lounge. The basement reveals one of Regent Streets best-kept secrets; a listed art-deco spa that houses cool hair & beauty salon, Tommy Guns, adding a new twist to this awe-inspiring location. The striking interior blends sparkling marble floors, walls of cream vitrolite and the original 1930s barber chairs, all under neon lights that serpentine across the ceiling to create a striking finish.
And of course, team Company were all there for the opening! Stepping through heavy brass and mirrored doors we were transported in time - champagne and canapés flowed while guests enjoyed the beauty of the original art deco features and amazing treatments in the nail bar from Sophie Robson and blow drys from the Tommy Guns stylists.
Here's our very own associate editor Oonagh and editor Victoria enjoying the party...
Naturally, while we were there we also had to do a spot of shopping! We explored the four shop floors to take in the exciting new product lines and exclusive products Superdry have to offer - and we'll defintiely be going back! If you're in town and want to combine shopping with pampering, then Superdry on Regent Street is the perfect place to do it...