Fred Butler, Louise Gray and James Small have teamed up with Vauxhall Motors to collaborate on ‘ADAM Journey’s’ - a film showing the transformation of the Vauxhall ADAM into fabulous fashion car, ahead of its UK launch in early 2013.
The trio each put their unique stamp on the trio of cars SLAM, GLAM & JAM, with the help of their mentors - James Small was helped by Kim Jones, Men’s Style Director at Louis Vuitton; Fred Butler by Diane Pernet, founder of a Shaded View of Fashion Film Festival and blogger; and Louise Gray by Richard Sloan, stylist and fashion consultant.
Check out how the ideas behind the designs here...
Fred Butler’s daring ‘SLAM’, decorated with a primary-coloured geometric sculpture - the ultimate in car couture.
Slightly more practical and bang on trend is James Small’s sleek and luxurious ‘GLAM’, wrapped in a black and pink graphic that fuses tiger camouflage with an overlaying paisley pattern.
But our favourite has to be Louise Gray’s bold and quirky ‘JAM’ carnival car, featuring curtains of multicoloured ragging over the front and rear windows and even a heart-shaped balloon! All three cars will be displayed from Friday 14th September outside Vauxhall Fashion Scout at Freemason’s Hall for the duration of London Fashion Week and the film will be screened at Vauxhall Fashion Scout on 18th September 2012.
Watch all three cars come to life...
Watch ADAM car Journey’s will be screened at Vauxhall Fashion Scout on Tuesday 18 September 2012 and all 3 cars will be displayed from Friday 14 September outside Vauxhall Fashion Scout at Freemason’s Hall for the duration of London Fashion Week
