Why is it hot?
Established over 90 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with nearly 600 UK stores and over 90 international outlets.
Why shop there?
The brand provides customers with affordable, feminine fashion - a jersey top is sold every two seconds. It has won numerous awards, the most recent being for its campaign with celebrity stylist Gok Wan.
A new and improved Dorothy Perkins store is opening on the 1st floor in MetroCentre, Gateshead on Thursday 3 September - with bigger depts selling autumn's new must haves, going out collections, dresses, coats and denim and also a huge new area with shoes, boots and accessories
To launch the new store there is a weekend of activity (i.e. 20% off for first 100 customers, enjoy drinks, makeovers, free gifts and a chance to win £200 shopping spree!!)
Following the national launch of the Style Advisor service in 12 stores in August, Gateshead is one of the stores offering the service.
Did you know - in 2007 DP began working with the Woodland Trust charity to help plant more trees and care for the environment in the UK. So far the brand has raised over £650,000, which is enough to plant over 130,000 trees!
What to buy?
Sequins are set to be big news again this year, DP's Cobalt blue Sequin Vest is wearable now and all the way through winter. £32, and also comes in black.
And coming up in the Autumn/Winter range is a gorgeous gold dress that is a must have
Address: MetroCentre, Gateshead, NE11 9YP
Website: www.dorothyperkins.com
