So why is it that platinum is a hit on the red carpet every single time? Well, one of the most pure precious metals, platinum is hypoallergenic, incredibly rare and very durable. Naturally white, its fabulous lustre gives diamonds and coloured gemstones an incredible sparkle. And believe it or not, giving your outfit an injection of Hollywood glamour is perfectly possible with jewellery ranging from affordable earrings and pendants to the more aspirational platinum cuffs and chunky diamond earrings.
But best of all platinum suits every celebrity no matter of their style; from chic and sleek gleek Lea Michelle and our fave geordie lass Chezza; to the more rock 'n' roll Kelly Osbourne and Company cover star Taylor Monsom; or English rose and effortlessly cool Emily Blunt (whose lovely engagement ring and wedding band are also platinum) platinum offers something for everyone. Find out which celebrity your style is most like by taking our fun Company Quiz.
Emily Blunt wearing a selection of stunning platinum and diamond jewellery at this year's Emmy Awards
(Platinum and diamond flower hair clips by Jacobs Jewellery Design Platinum earrings by Niessing with claw set round brilliant diamond and satin finish)
Check out the Platinum Guild website at www.preciousplatinum.com for fabulous platinum jewellery at a variety of price points as well as advice, information, design inspiration and to find recommended platinum retailers in your area.
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