Purple was seen all over the AW12 catwalks - and it's a colour of power, luxury and  femininity. Moving on from the jewel colours of last Winter, purple was the only hue to remain well into AW12.

From auburgine to amethyst, it's time for a purple reign...

The Purple Trend seen at Christopher Kane

We loved the designer's slinky layers  - and combined with leopard print, we were sold.

The Purple Trend seen at Sportmax

Sportmax showcased a range of cute, cocoon shape dresses in the hue of the season - using quilting and piping to add texture.

The Purple Trend seen at House of Holland

Okay, this skintight onsie may not be a look for everybody but gool old Henry has got the shade spot on.

The Purple Trend seen at Gucci

Gucci took the purple trend gothic, with large fur collars, oversize coats, layering and patent boots.

The Purple Trend seen at Erdem

And if ladylike is your thing, then the Erdem show demonstrated how to do purple in a more chic and grown up way. This tweed two piece, combined with the boots, make up one of our fave looks of the season.

Dark Purple Long Sleeve Studded Biker Jacket

£65, River Island

JAZZHANDS Glitter Peep Shoes

£60, Topshop

Quilted Sunglasses

£8, Oasis

Influence Purple Mesh Peplum Top

£16.99, New Look

Purple Stone Ring

£12.50, Miss Selfridge

Wool Blend Coat

£49.99, H&M

Gauged Purple Dress

£38, Warehouse

MOTO Denim Hotpants

£22, Topshop

Purple Textured Ponte Peplum Dress

£24.99, New Look

Purple Demi Wedge Shoe Boots

£34.99, New Look

Shiney Purple Pleated Skirt

£38, Topshop

Dark Purple Split Ruched Side Maxi Skirt

£22, River Island

Grape Ultra Soft Super Skinny Jeans

£38, Miss Selfridge

ASOS Articulated Gem Square Drop Earrings

£12, ASOS

Purple Crepe Longline Open Front Blazer

£24.99, New Look

Scuba Zip Front Bandeau Dress

£65, Oasis

ASOS Party Dress with Velvet Trim

£40, ASOS

Dark Purple Dip Hem Belted Maxi Skirt

£30, River Island

Satin Top

£35, Oasis

Suede Stud Clutch Bag

£32, Oasis

Plum Sudette Stud Belt Short

£34, Miss Selfridge

Purple Sheer Flute Sleeve Tunic Dress

£24.99, New Look

Dollar Sign Jumper

£19.99, H&M

Purple Tassel Wristlet

£6.99, New Look

ASOS High Waisted Denim Shorts in Purple with Studs

£30, ASOS

Fur Collar Cardigan

£24.99, H&M

Tracey Blouse by Goldie

£45, Topshop

Grape Sheer Vest Maxi Dress

£45, Miss Selfridge

Purple Zip Front Across the Body Bag

£9.99, New Look

Plum Ultra Soft Skinnies

£38, Miss Selfridge

Purple Ruched Long Sleeve Bodycon Dress

£7.99, New Look

Patent Handbag

£19.99, H&M

Purple Faux Fur Collar Jacket

£50, River Island

Purple Ankle Boots

£24.99, H&M

The competition key word is...  AMETHYST

Purple Semi Precious Amethyst Ring

£45, Debenhams

Eastex Mid Purple Lace Top

£39, Debenhams

ASOS Irregular Stone Drop Earrings

£15, ASOS

ASOS Jumper With Open Shoulders In Fine Knit

£30, ASOS