Celebrating London Fashion Week AW13, eBay.co.uk will launch an exclusive collaboration with House of Holland, with all proceeds going to Cancer Research UK. The capsule collection comprising four items - a dress, an oversized slogan t-shirt, an iPhone cover and a pair of tights - will be emblazoned with the signature House of Holland AW13 ‘rave wave’ print. Fans of the label will have access to items inspired by the catwalk long before the AW13 collection is available in-store.
The collection will be available exclusively on eBay.co.uk from 7pm on Saturday 16th February – the same time the House of Holland show begins, until midnight on Sunday 24th February.
The collection is a progression of the relationship between eBay and House of Holland which was established in September 2012 when the label was part of the British Fashion Council’s Fashion Forward initiative, supported by eBay. However, this is the first time eBay.co.uk has worked with a designer on a collection exclusively designed for and stocked on the site.
Melanie Smallwood, head of eBay fashion brands says; “Henry Holland is a fantastic British designer. By collaborating with House of Holland we’ll give the label access to our 17 million eBay shoppers and will also raise funds for Cancer Research UK.”
Henry Holland commented; “The items I’ve designed for eBay have been inspired by my AW13 collection. I’m excited to be able to bring something exclusive and exciting to a completely new audience. I hope I am paving the way for more opportunities for designers coming through the BFC’s Fashion Forward programme.”
Frances Milner, supporter led fundraising director at Cancer Research UK, said: “We’re thrilled Henry Holland and eBay have chosen to support Cancer Research UK with this exciting new range. Henry’s been a keen and active supporter of the charity over recent years, as has eBay for Charity, and we’re very grateful for their support. The funds raised from these exclusive items will go towards vital research and will help us to bring forward the day when all cancers are cured.”
The House of Holland @ eBay collection will be available only to UK customers from 7pm on Saturday 16th February via the eBay Fashion Exclusives platform: http://fashionexclusives.ebay.co.uk/. Items are priced between £25-£100 and will be shipped free to anywhere in the UK.