We're finding it hard to control our excitement here in Company HQ - the USA's favourite fast-fashion store Forever 21 is coming to London's Oxford Street, opening on the 27th July 2011 and We. Can't. Wait. Spanning a huge 3 floors, Forever 21 will bring it's long-awaited unique brand of fashion to 360 Oxford Street, providing fashion fans with an unprecedented, value-focused fashion array thanks to Forever 21's daily in-store drops.
With celeb fans including Jamie Winstone, Amber le Bon, Kim Kardashian, Paris Hilton, Audrina Patridge, Blake Lively, Lea Michele, Rihanna and more, the arrival of the brand to London's infamous shopping-mecca is hotly anticipated - and we'll be first in the queue when it opens!
New drops in store daily will ensure a fresh injection of fashion for shoppers at every visit to the massive, 35,000 sq. ft London store. The first big summer lines will include the new high summer and autumn collections incorporating Navajo-inspired prints, Bohemian knits and crochets, Grunge Glam laces and faux leathers plus a vintage collection inspired by 50s and 60s glamour.
Linda Chang, Head of Marketing for Forever 21, said "We’ve been looking to come to London for some time and are very excited to be making it happen. Oxford Street is one of the most renowned shopping locations in the World and ideally suited for Forever 21. The reaction in the UK to our Birmingham store was amazing and we are looking forward to bringing our fun, fast-fashion to London this summer."
Launched in Los Angeles, California in 1984 Forever 21 now operates over 480 stores in the US and around the world, recently making its first moves into Europe in November 2010, opening stores in Birmingham and Dublin. We'd advise you to get down to London or Birmingham and get involved - pronto.
