One of our favourite fashion bloggers, and winner of a whopping two Company Style Blogger Awards, Sandra Hagelstam, has just introduced her first design collaboration through her 5 inch and up for Nelly collection.
After leaving her home country of Finland in 2009, Sandra Hagelstam began her design studies at the London College of Fashion. A few months later, she started a fashion blog, naming it '5 inch and up' after her love of high heels. Today it is listed as one of the top fashion blogs in the world.
She says of her collection: "My aim was to create a perfectly balanced, easy-to-wear range where elements of sport and sharp masculine cuts meet feminine shapes through pre-layered pieces."
"Through this collection, I wanted to explore my vision of a Nordic, effortless way of dressing whilst staying true to my style. It was also important for me to embrace the aesthetics of my blog and pay tribute to my readers, who have been inspiring and encouraging me though this exciting design process."
Working closely with Nelly, Scandinavia’s largest online fashion brand, Sandra’s design was developed into samples that have been closely reviewed over several months. Paying particular attention to the quality and fabric choices, Sandra has been keen to ensure that the complete collection not only looked good, but felt good to the wearer too - we are so excited to start shopping Sandra's edgy fashion pieces.
"I am really excited to finally launch the collection that I have been working on since November 2011. It’s been an absolute pleasure working with Nelly, whose team have supported me throughout the process - truly a dream partner for someone in my position."
Buy the collection from 11th September from Nelly.com