This season, Maje renews its collaboration with Alexa Chung as the face of the SS’13 campaign - not a bad move if you ask us! This partnership is above all a common passion for fashion that brings together Judith Milgrom, creator of Maje, and style icon Alexa Chung.
Celebrated for her unique sense of style, Alexa possesses the gift of interpreting her look in a personal and inspiring way. Judith introduces a new concept entitled majed by* where Alexa will be reinterpreting looks from the SS’13 collection.
Working with the complete Spring-Summer collection from Maje, Alexa will create looks for three girls she will select through an international Facebook contest, which simultaneously launched on the Maje European and USA fan pages on December 7th. Each applicant will have to show imagination, style and personality - get preparing now!
To conclude this original style contest, the winners will be invited by Maje to New York to meet Alexa who will style and direct them in an exclusive photo shoot - incredible much?
These looks will be revealed in all Maje stores and on the e-shop during Paris Fashion Week in February 2013 - fingers on that mouse girls!!