Concept boutique My Sugarland, brainchild of stylist Zoe Lem, has been a favourite haunt of London's fashionista's since it's opening last November. Selling a quirky and unique combination of designers such as PPQ, Steve J & Yoni P, Belle Sauvage alongside new and up and coming talent fresh out of fashion school as well as a large selection of amazing vintage pieces all sourced by Zoe herslelf. This shop is like no other. Now, for all you non-Londoners, your fashion-prayers have been answered as mysugarland is entering cyber world. This easy to navigate site allows you to search by designer, categories or looks (check out the circus look for the adventurous among you).
A serious one-stop-fashion-shop. Get online now.
