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EMU Australia opens first pop up shop in London

While it's still freezing outside, we are gagging for a new pair of sheepskin boots - and now that premium sheepskin brand EMU Australia have announced the arrival of their first pop-up shop in London, selling men’s and women’s footwear and women’s apparel and accessories, we know where we're going to get them!

Known for their pride in manufacturing only the highest quality products, EMU Australia are bringing customers a central London store offering exclusively EMU Australia products for a three month period. Situated in the heart of fashionable Bloomsbury, the EMU Australia pop up store on Lamb’s Conduit Street will stock products across EMU’s sheepskin and merino wool range.

Born in Geelong, next the Great Ocean Road in the heart of Australia’s premium wool growing district. EMU Australia have been producing sheepskin boots since the 1970s. Surfers would flock to the Jackson’s tannery in Geelong, Victoria, for sheepskin offcuts to wrap their feet in. These crude ‘ugly’ boots came to life with the addition of a sole and are today some of the most recognisable footwear in the world.

The EMU Australia factory is still on the 130 year old Jackson tannery site and EMU Australia products are now stocked across the globe. Using only Grade A quality Australian Borderlester / Merino cross sheepskin, known for its blend of fine and thick pile fleece with a thick strong pelt, the boots are also water resistant for the life of the boot.



The introduction of apparel in 2009 saw the same attention to detail of the footwear collections transferred to clothing and accessories. Focused on a classic design direction, clean lines, quality styling and subtle attention to detail, the luxury materials speak for themselves.

Visit the store from January 2011 at 47 Lamb’s Conduit Street, London, WC1N 3NG
Open 10am - 6pm Monday, 11am – 7pm Saturday
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