Rag & Bone, a label started by London based design duo David Neville and Marcus Wainwright, had just shot their first ever advertisign campaign - and they've chosen a very famous face to front it!
Kate Moss wore pieces from the Rag & Bone AW12 collection, and was shot by fashion photographer Craig McDean in Kentish Town in London, in a very natural, street style way, with Kate wearing minimal make up (but still looking incredible, obviously!)
"Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage," Neville told WWD.
The ad campaign is another nod to London, as the New York-based brand are opening their first European store in Sloane Square in West London this week. So if you want to emulate Kate's look, you'd better get down there pronto...
Photo: Craig McDean