New Look might be our go-to for a budget fashion fix, but they've spared no expense on the incredible re-launch of their Marble Arch store in London!
The Marble Arch New Look is now part of an innovative retail concept that is rolling out across New Look stores up and down the country. Along with creating a more premium and boutique feel, the relaunch also focuses on cutting edge technology throughout.
Using new technology, point-of-sale tablets have been designed to help customers track down and purchase product they have viewed online. Additionally, there will be mannequins with ipad faces designed to engage and surprise customers, these will be dressed solely in product exclusive to the website to further promote newlook.com in store.
New Look have also teamed up with Blippar and Body Metrics to create a unique and seriously futuristic shopping experience!
Here's what Blippar and Body Metrics will add to the shopping experience:
- Customers are able to blipp the POS to load rich media content enabling them to try on Kelly Brooks nail varnish range as well as having their photo taken with Kelly and watch an exclusive New Look video of Kelly talking about her new make up range.
- To blipp the window display customers need to download the free Blippar app then scan Kelly Brooks signature to load interactive content.
- The augmented retail experience is the first of its kind on the high street and sets a new precedent for all New Look stores.
- The Body Metrics scanner is housed in a specialised denim area with specially trained denim experts, customers will be invited to step inside the pod for their scanning experience. Detecting figures, not dress sizes, the scanners will immediately determine the customers body shape. New Look denim staff will be on hand to advise the best suited style of jean following the scanners results.
Check out the pics and video below to see the new and improved New Look concept store in action!