Primark opened the doors of its swanky new Tottenham Court Road store yesterday to hundreds of bargain-hungry shoppers!
Located at the East End of Oxford Street at the junction with Tottenham Court Road, this is the second store on Oxford Street following the success of the outrageously popular Marble Arch store in 2007.
82,400 sq.ft of retail space over four floors willn showcase Primark's Autumn/Winter collections and the latest Limited Edition capsule ranges for men and women.
Built on the former Oxford Street Music Hall site, the store has an amazing Beaux Arts style exterior, and some of the building's original columns and arches are still visible inside, making for a seriously stylish setting for the new Primark flagship store.
We headed down for a preview and were blown away by the swanky interior and sheer size - this store is HUGE! Hopefully all of the space will prevent the craycray crowds that the store is prone to attracting!
Their new season range looks better than ever - perfect for giving our wardrobes an Autumnal boost on a budget!