Are you only a week into your diet but already struggling? New research released by Sainsbury’s Diets reveals that Brits are more likely to fall off the diet wagon if they begin at the start of January, with 80% of us struggling to stick to healthy eating and 44% of us citing not being in the right frame of mind to diet. A massive 42% will last just 2-4 weeks on diets beginning at the start of January.
Research shows that there can be a brighter outlook when beginning our diets on 15th January. Out of those that embark on a diet on this date, 45% will stay on a diet for six weeks or more.
Famed expert psychologist Dr. Linda Papadopoulos comments "With two thirds of Brits wanting to lose weight and just 14% of us completely happy with our bodies, it’s vital we start eating a healthy diet at a time that is going to cause the least amount of stress and disruption in our lives. Brits struggle to change eating habits at the start of January as they find it stressful going back to work and getting the kids back to school - not to mention coping with the worry of Christmas credit cards and bills. We have enough on our plates to deal with in January, without worrying about eating everything on our plates too!"
"The strain of Christmas often catches up with us in the New Year and we put far too much pressure on ourselves to get healthy during this period. If you wait to begin your diet until 15th January you will have a much higher chance of sticking to healthy eating habits that should last you all year long!"
Charlie Parker, Sainsbury’s nutritionist says “New research released by Sainsbury’s Diets reveals that Brits plan on spending £1.3 billion on top of their monthly outgoings on healthy eating and dieting in January. With 18% of us giving up a diet in the past because of costs, coping with the financial burden of dieting in the New Year on top of our Christmas financial hangovers will be too much pressure. We want to encourage Brits to wait until mid January to start their diets as they’re more likely to succeed and it can be a lot kinder on their purses."
We found that people will stick to a diet for much longer if they have access to specific tools like healthy recipe ideas, and a personal fitness plan. Users can choose from a personalised Meal Plan or Food Diary service – this flexible approach means you can switch between the two to suit a busy lifestyle.”
Other findings uncovered through Sainsbury's research include:
76% of Brits would like to lose weight
32% of Brits say that feeling deprived of food they love is the hardest thing about going on a diet
38% of us will be spending more than £40 a month on dieting or healthy eating in the New Year
43% give up their diet because they are not in the right frame of mind in the New Year
32% give up their diet as they have too much to think about with going back to work
20% give up their diet as it is not the right diet for them, e.g. it was too extreme/drastic/unrealistic
17% give up due to money constraints in the New Year
11% give up because they are exhausted after Christmas and the New Year
49% of people say that healthy recipe ideas help them stick to a diet for a longer period of time
41% of people say that meal plans guiding them on what to eat would help them stick to a diet for a longer period of time
10% more men plan on dieting in 2011 than they did in 2010
What do you think about dieting? Did you start a diet on January 1st and fiding it hard? Let us know(and pass on any tips you can give us!!) by commenting below...
Research shows that there can be a brighter outlook when beginning our diets on 15th January. Out of those that embark on a diet on this date, 45% will stay on a diet for six weeks or more.
Famed expert psychologist Dr. Linda Papadopoulos comments "With two thirds of Brits wanting to lose weight and just 14% of us completely happy with our bodies, it’s vital we start eating a healthy diet at a time that is going to cause the least amount of stress and disruption in our lives. Brits struggle to change eating habits at the start of January as they find it stressful going back to work and getting the kids back to school - not to mention coping with the worry of Christmas credit cards and bills. We have enough on our plates to deal with in January, without worrying about eating everything on our plates too!"
"The strain of Christmas often catches up with us in the New Year and we put far too much pressure on ourselves to get healthy during this period. If you wait to begin your diet until 15th January you will have a much higher chance of sticking to healthy eating habits that should last you all year long!"
Charlie Parker, Sainsbury’s nutritionist says “New research released by Sainsbury’s Diets reveals that Brits plan on spending £1.3 billion on top of their monthly outgoings on healthy eating and dieting in January. With 18% of us giving up a diet in the past because of costs, coping with the financial burden of dieting in the New Year on top of our Christmas financial hangovers will be too much pressure. We want to encourage Brits to wait until mid January to start their diets as they’re more likely to succeed and it can be a lot kinder on their purses."
We found that people will stick to a diet for much longer if they have access to specific tools like healthy recipe ideas, and a personal fitness plan. Users can choose from a personalised Meal Plan or Food Diary service – this flexible approach means you can switch between the two to suit a busy lifestyle.”
Other findings uncovered through Sainsbury's research include:
76% of Brits would like to lose weight
32% of Brits say that feeling deprived of food they love is the hardest thing about going on a diet
38% of us will be spending more than £40 a month on dieting or healthy eating in the New Year
43% give up their diet because they are not in the right frame of mind in the New Year
32% give up their diet as they have too much to think about with going back to work
20% give up their diet as it is not the right diet for them, e.g. it was too extreme/drastic/unrealistic
17% give up due to money constraints in the New Year
11% give up because they are exhausted after Christmas and the New Year
49% of people say that healthy recipe ideas help them stick to a diet for a longer period of time
41% of people say that meal plans guiding them on what to eat would help them stick to a diet for a longer period of time
10% more men plan on dieting in 2011 than they did in 2010
What do you think about dieting? Did you start a diet on January 1st and fiding it hard? Let us know(and pass on any tips you can give us!!) by commenting below...
