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Save the Future - and Your SS12 Wardrobe!


Want to help save the planet AND look seriously on trend? Then you need to bag yourself this amazing tee by Katherine Hamnett! The t-shirt is available exclusively at selected H&M stores nationwide, from 12 March, with profits going to the Environmental Justice Foundation (EJF).

Justin Young and Arni Arnason from The Vaccines and Moloko singer- songwriter Roisin Murphy are among the celebrities backing the campaign by modeling the low carbon t-shirt. The t-shirt's designer, Katharine Hamnett said: "Save the future. There’s been too much hot air, let’s do something now." 100% certified organic cotton, more ethically produced using renewable energy, the t-shirt carries the Carbon Reduction Label certified by the Carbon Trust.

Both men's and women's t-shirts will be available at selected H&M stores in London, Brighton, Birmingham, Manchester, Liverpool, Bristol, Milton Keynes, Glasgow, Edinburgh, Aberdeen and Belfast, retailing at £9.99.

25% of the sales price will go to the EJF’s climate refugees campaign. Catarina Midby, Head of Fashion & Sustainability Communication at H&M said: "We’re delighted to partner with Katharine Hamnett again for this important campaign. This iconic t-shirt represents how fashion can be part of the solution to combating climate change. Customers can do their bit to reduce the carbon footprint of the t-shirt even further by washing it at a low temperature and hanging it up to dry."

We reckon this slogan tee will look great with everything from skinnines to pleated midi skirts, so do your bit for charity AND your wardobe and buy one now.

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