Share fashion with the world and become an account manager, like Nabila Virani at IPR London, who looks after PR for Religion, Monki, Timberland and Whistles among others! Here are her top tips for making it in PR:
1. Use uni to network
The actual degree isnt essential, but it can be a great place to make connections in the industry lecturers, tutors and peers, especially the designers, as you never know if you have a budding Galliano in your midst!
2. Make intern applications count
Spend time researching the company you really want to join and prepare a well-researched email to the correct person. Check spellings and names over and over!
3. Immerse yourself in fashion
The more new people you meet, the more doors youll open. Sign up to mailing lists and RSVP to as many relevant events as you can. Find listings on Fashion Monitor and Diary Directory. And when out and about... network!
4. Admit weaknesses
Sell yourself well but know your weaknesses too. You are human and will be hired on a good personality as much as your academic ability and work experience. Never lie, you will be found out.
5. Respect client confidentiality
Never disclose private client info to members of the press. Tread carefully when alcohol is involved; informal meetings with clients or press can become disastrous quite quickly.